DFCITY 16th Anniversary Celebration

DFCITY Glorious Sixteen Years: Innovating Amid Change, Upholding Core Values, Painting a Grand Vision
— DFCITY 16th Anniversary Celebration
September 13, 2024

 


 
At 9 PM on September 13, 2024, DFCITY Group grandly celebrated its 16th anniversary at the third-floor conference center of its Bernam Jaya base, showcasing the company’s continued innovation and ambition for international growth. The celebration was grand in scale and filled with excitement, attracting many guests. The venue, meticulously decorated with DFCITY elements and cultural symbols, highlighted DFCITY’s rise on the international stage.
 
The event began with an insightful speech by the Group’s Chief Financial Advisor, Mr. Michael. He thoroughly analyzed DFCITY’s current development and future vision, particularly focusing on its unique strategy in the cultural tourism industry and promoting the cultures of 48 Eastern countries. He emphasized that DFCITY's core goal is to use innovative models to establish itself as a benchmark in the Eastern culture and tourism sector.

DFCITY plans to cover an area of about 6,000 acres, with a total investment expected to reach billions of ringgit. This grand plan aims to create a comprehensive historical and cultural tourism industry cluster, integrating Eastern culture, commercial operations, tourism development, creative experiences, and live-action recreations. DFCITY will become a microcosm of the cultures of 48 Eastern countries, with its distinctive regional cultural features and international outlook, making it a new global tourism landmark.。

Mr. Michael further emphasized that once DFCITY is completed, it is expected to create 50,000 jobs. With 95 joint venture projects, the annual number of visitors is expected to exceed 50 million, and annual consumer spending will surpass 100 billion ringgit. This will not only significantly boost Malaysia’s GDP growth but also provide an excellent platform for Malaysia to showcase and exchange its rich cultural diversity with the world. The completion of DFCITY will greatly enhance Malaysia's international influence, attracting global tourists to experience its multicultural charm.

These data and visions presented a clear blueprint for DFCITY's future development, filling attendees with confidence and anticipation for the company's global strategy.

 


 
Ms. Zhang Shujing, from DFCITY’s Business Development Department, gave a heartfelt speech reflecting on her 10-year journey with DFCITY. As a witness and participant in this journey, Ms. Zhang, who started with investment expansion work and grew into a leader of a large team, recalled, "Each strategic adjustment made by Chairman Dr. Li Wei demonstrated his extraordinary foresight. From infrastructure construction to real estate project development, and now, to expanding into the global market, every step has been challenging yet filled with unprecedented opportunities."

Ms. Zhang also shared the intensive preparations made by the company ahead of the groundbreaking ceremony in November and revealed the tireless efforts of the investment promotion team to ensure the smooth start of the project. Confidently, she stated, "We are not only solidifying our position in the current market but also proactively planning for the future to ensure the success of investment promotion for future projects. The groundbreaking will mark the beginning of a new phase for DFCITY, and the investment team will continue to strive to gather more quality resources, helping the company reach new heights."

Her speech highlighted her pivotal role in the company’s transformation and DFCITY's unwavering determination and long-term plans as it steps onto the global stage.


 
Wang Min, Deputy Director of DFCITY’s Marketing Department, has witnessed DFCITY’s transformation over eight years, from a barren land to its current state of prosperity. In his speech, he detailed the company’s journey, beginning with infrastructure construction, and how it has shaped today’s flourishing scene. “Back then, Bernam Jaya was just a muddy wasteland. The company overcame countless challenges and finally built eight operational roads and 488 residential units. This victory in infrastructure symbolizes the company’s journey from nothing to excellence.”

Wang Min emphasized that the 488 residential units are not just buildings but homes that carry the dreams of DFCITY families. He emotionally stated, "The 488 homes are no longer cold, lifeless structures but dream homes for our families. DFCITY has created ideal living spaces for countless families, giving new life and meaning to this land."

Looking ahead, Wang Min stated, "We must not only continue to deepen our domestic market but also look toward the global market. DFCITY’s future is not just regional success but becoming an undeniable force on the international stage. With the group’s global resources and strategic vision, we will actively expand into overseas markets, building DFCITY’s global reputation." He stressed that the marketing department will enhance collaboration with other departments, applying marketing strategies and new system technologies to increase precision and efficiency in market promotion, ensuring DFCITY’s ongoing competitiveness in the global market.


 
Duan Junqiu, Deputy Director of DFCITY’s Marketing Department, reflected on his growth at DFCITY during the 16th-anniversary celebration. From a market expansion officer to a core leadership member, he expressed gratitude for DFCITY, which has provided a vast platform for realizing dreams. "I was once just an ordinary marketing staff member, but on DFCITY’s platform, I not only grew professionally but also achieved financial freedom." He expressed his deep appreciation for the opportunities DFCITY provided and promised to work even harder for the company’s further development.

Duan added, "DFCITY has not only brought me career and financial success but also made me realize the heavy responsibility of being part of the company. We must continue to progress and keep pace with the company to ensure that DFCITY maintains its leading position in global expansion." He further mentioned that the marketing department will work more closely with other departments, particularly in international market expansion, to form a stronger synergy that drives the company to new heights.


 
At the peak moment of the DFCITY 16th Anniversary Celebration, a video message from Chairman Dato' Dr. Li Wei, recorded in New York, was played. His speech was filled with deep gratitude to all the DFCITY family members and profound reflections on future development. Dato' Dr. Li Wei, with his usual strategic foresight, summarized the company's 16 years of growth and emphasized the importance of adhering to core values in a complex and ever-changing business environment.

Dato' Dr. Li Wei stated in his speech, "To all DFCITY family members, hello. Today is September 13, 2024, the 16th anniversary of DFCITY. Here from New York, I would like to sincerely thank all the family members who have supported and helped DFCITY along the way and wish DFCITY a happy 16th anniversary. This past year has been an extraordinary and exciting one. DFCITY continues to explore the balance between change and constancy. Change is a means, a method; constancy is perseverance, a principle, and a commitment. Change is for survival, constancy is for development. We have found DFCITY’s unique path to development."

Dato' Dr. Li Wei’s speech profoundly illustrated the core concept of “innovation-driven development” in modern business. By flexibly adjusting strategies and continuously innovating, the company has not only survived but thrived by adhering to its mission, constantly enhancing its brand value, and ensuring long-term sustainable development. His perspective on balancing "change and constancy" is a classic piece of strategic wisdom that showcases DFCITY's confidence and determination to continue expanding its markets.






 

The celebration reached its climax with congratulatory videos from many partners. These videos not only elevated the event’s atmosphere but also demonstrated DFCITY’s extensive international cooperation network and industry influence.

DFCITY’s Chief Listing Financial Advisor and Secretary General of the Chinese Friendship Association of the United Nations, Charles, shared his positive outlook on DFCITY’s future listing progress. He emphasized that DFCITY’s success is not only its rise in the tourism industry but also its wise global strategic layout. He pledged to make every effort to promote DFCITY’s breakthrough in international capital markets, making it a star enterprise in the eyes of global investors. Charles’ speech sparked high expectations for the company’s future performance in capital markets and laid a solid financial foundation for DFCITY’s globalization strategy.

Following him, Zhang Hongjun, Chairman of Beijing Cabin Skiing, sent his blessings for the cooperation between the two parties. He specifically mentioned, "The DFCITY Ice and Snow World project will become a landmark ice and snow tourism destination in Asia and even the world, and I look forward to the project's early completion. Our cooperation will not only promote Malaysia’s tourism industry but also bring great economic benefits and cultural influence." The successful implementation of this project will undoubtedly provide strong support for DFCITY’s further consolidation of its position in the international tourism industry.

In addition, Ms. Feng Yi, Chairman of Beijing Liyang Light Technology Co., Ltd., in her congratulatory video, looked forward to the future cooperation in building the "Eastern Space-Time AI Mirror City" with DFCITY. She said, "With the advancement of technology, AI will play an increasingly important role in future city planning and operations. We are very excited to partner with DFCITY to jointly create a smart city that integrates Eastern culture with future technology, setting a world-class standard for city operations." Ms. Feng’s speech not only highlighted the integration of technology and real estate but also further underscored DFCITY’s forward-looking approach in innovation and smart city development.

These congratulatory videos from partners symbolize the deepening of DFCITY’s strategic partnerships in various fields, forecasting broader cooperation and development opportunities for the company globally.
 
As the celebration drew to a close, the most anticipated moment finally arrived. Dato’ Dr. Li Wei, Chairman of DFCITY, joined the event via live video, celebrating this important milestone with all the guests and company members. In the warm and lively atmosphere, Dato' Dr. Li led everyone in singing the birthday song, celebrating DFCITY’s 16th anniversary. As the candles flickered, the room reached its peak of excitement, and Dato' Dr. Li personally guided the guests to blow out the candles, symbolizing DFCITY's vision of continuous innovation and vibrant growth in the future.
 
 

 

The most symbolic moment of the celebration was undoubtedly the cake-cutting ceremony. The guests participating in this event were not only DFCITY’s core leadership team but also the key drivers of the company’s progress. Those involved in the cake cutting included Dato’ Dr. Li Wei’s important partner, Ms. Chong Yuen Shuen, Independent Non-Executive Director of DFCITY GROUP BHD, Deputy Director of Marketing Wang Min, Director of Business Development Zhang Shujing, Deputy Director of Marketing Duan Junqiu, Deputy Director of Marketing Zhu Jun, and Chief Financial Advisor Michael.

This moment was not just a celebration of the glorious achievements of the past 16 years but also a look forward to the infinite possibilities of the future. The cutting of the cake symbolized that while DFCITY continues to reach new global heights, it will also work hand in hand with all partners and family members to embrace an even more prosperous future.

With the perfect conclusion of the 16th-anniversary celebration, DFCITY not only reflected on its brilliant past but also reaffirmed its ambitious blueprint for the future. Riding the wave of globalization, DFCITY has achieved remarkable success in the sectors of industrial tourism and cultural promotion, and will continue to drive innovation with a forward-looking strategic vision as it advances onto the global stage. As Dato’ Dr. Li Wei said during the celebration, “Change is for survival, but constancy is for development.” This unwavering commitment to both transformation and steadfastness will undoubtedly guide DFCITY in breaking new ground and seizing endless opportunities in the future.

Standing at the milestone of 16 years, DFCITY is presenting itself to the world with a fresh perspective. Backed by a strong network of partners, an innovative industry model, and determined leadership, DFCITY is injecting new energy into the global market. Looking ahead, DFCITY will not only continue to cultivate the domestic market but will also expand internationally, becoming a leader in the global cultural tourism industry and writing an even more brilliant chapter.

 Lastly, happy 16th anniversary to DFCITY!