DongFangCity Development Plan
Dato Dr. Li Wei, from Qingdao, Shandong Province, currently lives in Kuala Lumpur, Malaysia. He is the president of DongFangCity Holding Group Bhd. ; the president of Malaysia Shandong Community; the president of Malaysia Chinese Commerce International Association(MCCIA); and the president of Shi Ji Dong Fang (M) Sdn.Bhd. Dato Dr. Li Wei has led large international business groups and made outstanding contributions to the Malaysian business community. In 2004, Sultan of Pahang personally conferred the Dato' honor and Dr. Li Wei became the first Chinese to receive Dato honor.
DongFangCity Holding Group Bhd. is in the context of Whole Domain Tourism, in accordance with the strategic idea of "to develop Whole Domain Tourism, to form a large group, to establish major industry", with the principle of "mass entrepreneurship, widely participating, government-led, departmental linkage, operating under the market rules". The group integrates Malaysian tourism resources, establishes large-scale cultural tourism development platform that involves Eastern culture, business operations, tourism development, creative experience, and real restoration. The Group's vision is to become "the top brand of Whole Domain Tourism and Cultural Investment Operation". As the leading Whole Domain Tourism industry operator, the Group will provide complete investment and operation planning, industrial layout planning and overall promotion strategies to comprehensively promote tourism, culture. , ecology, industry, agriculture, medicine and other fields to transform and upgrade to multiple formats and improve quality and efficiency; and strive to build a point, line, network, surface symbiotic travel chain, to constantly improve the high-end tourism in Malaysia, to build a world-class tourism destination.
Dato Dr. Li Wei proposed the development strategy of DongFangCity:
Prosper the city by joining forces, business model innovation, highlighting cultural tourism, integration of resources, and creating momentum. And then realize goals as the city of glory, view of beauty, economic boom, the harmony of people, constant development
Corporate culture - The gentleman should focus on its basics；once the basics are strong,the Way will take shape by itself;Corporate philosophy - love to people;
Corporate purpose - together working on eco-economy; joint forces creating our second home
DongFangCity Development Plan: Based on the three-in-one planning and development theme of cultural orientation, tourism support, and vacation leading, combining the topography and terrain, the functional structure of "one core and eight districts" with different functions have been formed. The design concept is, the DongFang Office Building and the International Seven Star Hotel and the International Exhibition Centres as the core, forming the solar system radiating, Mercury（☿）, Venus（♀）, Earth（⊕）, Mars（♂）, Jupiter（♃）, Saturn（♄）, Uranus（♅）, Neptune (♆), Eight planets. It is estimated that the planning and construction period will be 5-10 years.
As a window for the world to understand the East, DongFangCity is not only a link for multicultural exchanges in the eastern world but also a bridge for deepening the friendship between nations. The purpose of DongFangCity is to become a "bridge-builder" for the exchange of oriental cultures, to become an important window for the world to understand the East and to deepen the friendship and cooperation between the countries of the East and the West, in order to benefit the country, society, and people. , making the 'DongFangCity' brand and platform as a never-ending Expo.DongFangCity will develop traditional tourism to "travel & live" and focus on promoting innovations. It aims to become an "internet + innovation and entrepreneurship center" with international influence, an international conference destination, an internationally important tourism and leisure destination, and an international cultural exchange "city" of oriental culture. and form the "four basic foundations" of a first-rate ecological living environment, an important gateway hub in the Asia-Pacific region, a modern urban governance system, and a coordinated development and innovation pattern in the region. This will not only allow visitors to enjoy the tour in peace and happiness but also make the residents live more conveniently and comfortably. It will provide people with more fresh, more joyful entertainment products that can be repeatedly visited and experienced. It will greatly expand and enrich people's spiritual life. DongFangCity raised the awareness of its 100,000-members' ownership. Each member consciously establishes that everyone is the spokesperson of DongFangCity's image. DongFangCity will be built as a base for oriental culture with "all around beauty, all industry integration, all-time experience, all people building, and shared by all". At the same time, DongFangCity has a kind of community spirit - dividends to members, the group company will distribute 10% of annual pre-tax profits to 11,000 homeowners, 5% of annual pre-tax profits to 100,000 VIP members, 5% annual pre-tax profits to 50 shareholders of the board of directors. The profits distributed to the owners, members and board shareholders are going to benefit their communities.
With the development of internet technology and the profound changes in global payment methods, the legal digital currency that is more efficient and economically adaptable is becoming a new trend for future currency development. DongFangCity Holding Group Bhd. This will promote DongFangCity to take the lead and seize the high ground in the open competition in China and Malaysia and even the world in building financial innovation center with global influence, and in building a "source of policy" for world-class industrial innovation and development.
After the completion of the pre-project, the Group's own property includes 10,000 decorated service apartments and 1,000 single-family houses (the estimated saleable area of the properties is 2,500,000 square meters) and China-ASEAN Tax-Free Commercial Street- 17 roads, 1000 three-story stores (the expected rentable area of the properties is 500,000 square meters).
According to the market research near the project location, the average selling price of decorated apartment is estimated to be 2.5 million yuan per unit, the average selling price of the apartment is 17,000 yuan per square meter, and the average selling price of a house is expected to be 7 million yuan per unit, the house's average selling price is 20,000 yuan per square meter. It is estimated that the saleable part of the project can achieve an income of 32 billion yuan. The sales period of the properties is 2 years from October 2022 to October 2024. It is estimated that 40% of the sales will be completed by 2023 and the revenue will be 12.8 billion yuan; 60% of the sales will be completed by 2024 and the revenue will be 19.2 billion yuan.
China-ASEAN Tax-Free Commercial Street (1,000 three-story stores) is expected to be completed and put into operation in 2024, and the company will adopt the mode of leasing property with a 40% sales commission from the merchants. (Assuming that A merchant sells RMB 1,000,000 ; the company takes 40% of its sales as commission; that is, the company gets the sales commission of RMB 400,000 from the merchant); in 2024, it is expected to realize a commission income of RMB 6.7 billion; in 2025, it is expected to realize a commission income of RMB 11 billion.At present, 488 villas and shops have been built. Due to the impact of the covid-19 epidemic in 2019 on major construction operations, the remaining properties will continue to be developed after the epidemic is over.
DongFangCity will occasionally host large-scale theme theatre shows. The world's top artists will participate in the design and create a colorful night city. DongFangCity is estimated to attract an annual volume of 40 million visits and the ticket revenue is expected to reach 12 billion yuan in 2024. At the same time, it will create 30,000 to 40,000 jobs in Malaysia.
DongFangCity Holding Group Bhd. in line with the idea of "new business model, new experience, new brand", combined with the development of smart tourism, takes the opportunity of creating a whole domain tourism industry, determines all resources in hand, takes the initiative in the market operation, grasps the direction of tourism development and promotes the development of tourism resources to change the modal of tourism development, so that the DongFangCity will become a smart tourism "city" and "Oriental cultural tourism experience area" spanning industrial, agricultural, commercial, medical, educational and other fields. ——1、Smart Travel Cloud System; 2、Public Service Platform; 3、Face Recognition; 4、Smart VR; 5、Intelligent Voice Navigation Guide; 6、Robot Volunteer; 7、Industry Video;In the promotion of the group's big health strategy, DongFangCity Holding Group Bhd. regards the issue of health care as the starting point for the whole layout, and has a relatively complete planning and design. From focusing on the"body, spirit, and soul" to the layout of large-scale regions, creates health, elderly care, self-cultivation, etc. hierarchical health living system, and innovates services from the five dimensions of food, housing, transportation, entertainment, and self-cultivation. In the in-depth development and expansion of the project, the group's health tourism section "promoting the integration of eco-agriculture and the health industry through the use of geographical advantages","using of gateball competitions to achieve the interlinking of sports and health industries,"and"taking the advantage of the Group's customer volume to promote the harmonious development of health care and the elderly care with the health industry, "Utilizing local resources to promote the perfect combination of quantum therapy and health industry" ,"Promoting the culture of the Tao to promote the traditional diet for the health industry", "Using the Internet e-commerce platform to help traditional health Industrial informatization development" and other means to create a variety of models and characteristic of the industrial matrix.
Finding the roots in the soil of traditional culture and presenting ideas in the elements of fashion trends. DongFangCity promotes club membership and VIP members recommend qualified customers to become a VIP Club member in DongFangCity. Members enjoy the privileges of VIP membership - preferential purchase of DongFangCity real estate, original shares, permanent dividends, participating joint venture of DongFangCity's selected tourism projects, priority to choose jobs in DongFangCity. It is expected that the recruitment will be completed in 2024, and the subscription fee will reach RMB 10 billion.
DongFangCity committed to making the company a public listed company and is fully prepared. The company plans to complete issuing IPO in Malaysia in 2023 (Malaysian company committee announced that the new company law will be implemented from January 31, 2017. The company's stock pricing will not be based on the face value of the company's founding but be priced by the listing company). By 2027, complete Listing in several countries around the world, it will become the largest listed company in the industry, and it will also become a brand group in the Whole Domain Tourism Industry. DongFangCity stock issuance price is expected to reach 30 yuan - 50 yuan based on the industrial, innovative, entrepreneurial spirit and rich capital, DongFangCity Holding Group's stock will certainly increase in a large margin in the future, the next five years the earnings per share will be more than 100 times.